Key Responsibilities:

1. Design a Harmonized Value Proposition

- Build a unified, modular value proposition framework for the full PI portfolio, tailored to the needs of clinicians, procurement, and hospital administrators

- Articulate the unique value of BD’s ecosystem approach, including products, services, digital tools, and education

- Partner with country marketing teams to localize and activate the framework across regions

2. Define the Brand Identity for PI in EMEA

- Lead the development of a strategic brand narrative that positions BD PI as a forward-thinking partner in smart, efficient, and outcomes-driven care

- Collaborate with global and regional partners to ensure brand consistency and differentiation across touchpoints

- Define and monitor brand equity KPIs, ensuring alignment with BD’s overall positioning

3. Build Scalable Business Models aligning services with our current offer

- Developing Clinical & Operational Solutions: Co-create and support the implementation of care pathways,  cath lab/OR workflows and, drive operational excellence 

- Transformational Project work: Lead complex change management projects, design growth strategies, implement same-day discharge or remote care programs 

- Design commercially viable business models that combine capital, disposables, services, and digital tools (e.g., service bundles, subscription models, value-based contracts)

- Evaluate new revenue opportunities tied to ecosystem solutions and support pilots with commercial, finance, and market access teams

- Develop strategic blueprints for solution selling that enable teams to shift from product push to dedicated engagements

4. Drive Strategic Alignment and Execution

- Act as a cross-functional connector between marketing, sales, HEOR, medical, and upstream to ensure consistent messaging and go-to-market strategies

- Create and deploy toolkits, messaging platforms, and customer-facing assets to support the adoption of new narratives and business models

- Support launch excellence by embedding ecosystem and value-based thinking into launch plans

About you

• 6-10 years of experience in strategic marketing, business innovation, or brand strategy — preferably in MedTech, healthcare, or consulting
• Proven experience crafting value propositions, brand narratives, and business models
• Strong commercial approach and ability to work cross-functionally with finance, medical, sales, and strategy teams
• Excellent communicator with a talent for storytelling and translating complex offerings into clear, compelling value
• Strategic problem solver who thrives in a matrix environment and is excited by the opportunity to shape the future of a business

Compensation range for the role: 140kCHF - 164kCHF

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

To learn more about BD visit: https://bd.com/careers