Job Description Summary

Position Title: Sr. Marketing Manager
Qualification: MBA – Marketing
Experience: 10-12 years
Department: Pharmaceutical Systems
Reporting Into: Marketing Leader
Location: Gurgaon

Position Summary

The person will be responsible for developing & implementing Marketing Strategies & Programs for the assigned portfolio in B2B customer settings. Will be working closely with Sales Team & CQATS Team to comprehend internal as well as external customer needs & craft the relevant marketing plan and drive the execution of the same. The role will require working in close coordination with Regional & WW marketing & platform teams to align with the bigger picture & move in the appropriate strategic direction. Also seek inputs & guidance from them time to time and feed them back with required therapy & project status reports.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

Become a maker of possible with us!

Principle Responsibilities

• Supports in developing & implementation of portfolio strategy for driving the growth agenda.
• Crafting an objective driven Annual Marketing Plan basis the customer needs with well-articulated value proposition in accordance with the overall business strategy.
• Own & drive implementation of marketing initiatives captured in AMP with clearly defined metrics, viz. New Product Introductions, product Upgrades, Competitive Conversions.
• Keep a watch on competitors business & products and anticipates the impact on BD business based upon how they compete against BD.
• Develops segment appropriate marketing communication plan and ensures the communication messages are adapted to each target segment consistent with company positioning.
• Creates, executes & delivers competitively robust, practical GTM strategies and 1-3 year marketing plans aimed at accelerating growth. 
• Proactively engage with customers to gain insights & market intelligence by working closely with KAM teams.

Unique Knowledge & Skills

Marketing

Ability to read, assess, comprehend & apply the trends, behaviours of market viz. products & customers. Translate these understanding in developing & implementing marketing interventions for brand/portfolio in alignment with the overall strategy of the portfolio focusing at desired business outcomes.

Customer Orientation

An urge to constantly reach & exceed customer expectations. The individual understands comprehensively the customer’s business objectives and also their underlying needs. Should be able to strengthen BDs position as trusted advisor to the customer in most of their important business decisions. Should be able to demonstrate patience and perseverance while dealing with internal as well as external customer stakeholders.

Analytical Expertise

Should possess the ability to grasp, identify and logically analyze direct as well as surrogate data markers and apply the insights keeping in mind short term as well as strategic goals of business. It includes the urge to update his/her business awareness by a constant drive to seek and collate information / data and critically analyze it to arrive at productive fact based estimations.

Self-Starter / Planner/ Organizer

A self-starter who have a desire to take initiatives, meticulously plan up to the last mile & organize work priorities with focus on business & customer deliverables. In built desire to gain & enhance product knowledge and be prepared to respond to any query on the same. Design and organize programs / seminars / workshops / roadshows based on latest trends, customer demands, and therapy and product evolution resulting into addressing customer needs and/or helping generate new business leads.

Inter-personal & Communication Skills

Execllent in written & verbal communication skills. Able to strike easy connect with key stakeholders across business domains & with cross functional teams vz. SCM, Finance, RA, Business Development, Marketing both internally as well as within customer organization.

BD Success Factors

• Customer Focus
• Result and action orientation
• Problem solving and analytical thinking
• Ability to deal with Ambiguity
• Team player

Internal Contacts

• Director –BD Medical, Pharmaceutical Systems, India
• National Sales Manager & Regional Sales Manager
• KAMs
• CQA&TS team
• Deputy Manager Marketing Pharma Systems
• Regional/WW Marketing & Strategy teams /Platform Leaders

External Contacts

• Key Customer Stakeholders viz. Marketing, Strategy, Business Development, Packaging & R& D teams
• Industry Associations
• BD’s strategic Business partners
• PR and marketing agencies

Critical Challenges

• Develop and Manage relationships with Marketing/Strategy & BD teams of key customers by educating them on the new trends, concepts and developments in the field of primary packaging devices.
• Maintain the cutting edge in marketing programs to accelerate growth for the portfolio.
• Align and drive growth initiatives and garner support from various stake holders across the country, region and WW teams.

Required Skills

Optional Skills

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Primary Work Location

IND Gurgaon - Signature Towers B

Additional Locations

Work Shift