Job Description Summary

As an Omnichannel Activation Hub Lead, you will drive online and offline marketing strategies for the Peripheral Intervention Business Unit, enhancing customer engagement and improving demand generation. You will ensure the right infrastructure, tools, and processes are in place to optimise multichannel efficiency. Collaborating with internal teams and external agencies, you will align marketing efforts with business priorities, develop impactful campaigns, and support lead generation. You will look after local activation for Italy, Spain and Portugal. This role is based in Europe, with up to 20% travel required.

Job Description

Our vision for Peripheral Intervention (PI) at BD

Our Peripheral Intervention (PI) business unit offers a comprehensive range of medical products, devices and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance.

Main responsibilities will include:

• Co-create and adapt campaign assets to promote strategic program to customers in the hub based on material defined by the Marketing group
• Analyze available metrics to evaluate overall performance of a campaign, channel preference and message resonance and suggest campaign optimisation based on KPIs reports
• Drive an integrated plan across multiple platforms, by partner/audience for the hub based on strategic priorities and business objectives
• Collaborate and work effectively to effectively contribute to Marketing Plan preparation
• Drive market research activities to increase customer insights. Work with Agencies on assets production and campaign optimisation
• Manage MLR approval process and localization process
• Onboarding, drive and deploy lead generation and handling framework with Sales, from campaign inception to qualified lead hand over
• Drive regular and impactful communications within internal partners, leadership to sales organization
• Monitor marketing activities budget and report monthly to Senior Omnichannel Manager
• Develop knowledge on our portfolio and BU value propositions, omnichannel & digital marketing expertise to share with marketing team in the hub

About you

• Bachelor and/or Master’s degree level qualification or equivalent
• 3 years’ Sales & Marketing experience including Med Tech Industry, omnichannel marketing experience
• Campaign Design and content creation
• Proficient English and other European language
• CRM & Sales enablement tools knowledge (Sales forces, Showpad, etc.)

Click on apply if this sounds like you!

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become amaker of possiblewith us!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

To learn more about BD visit:https://bd.com/careers

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Primary Work Location

ESP San Agustin del Guadalix

Additional Locations

ESP Barcelona, ITA Milano - Via Enrico Cialdini

Work Shift