Skip to main content
Job ID R-506754 Date posted 07/07/2025

Job Description Summary

Job Description

Key Responsibilities:

  • Develop and execute strategic plans for PICC market shaping, ensuring alignment with business objectives.
  • Driving volume growth in post-VoBP environment with competitive selling strategy.
  • Lead product lifecycle management, from concept to commercialization.
  • Conduct market research, analyze customer needs, and identify growth opportunities.
  • Collaborate with R&D to define product specifications and features.
  • Create and implement marketing strategies, including pricing, positioning, and promotional activities.
  • Monitor product performance, track KPIs, and adjust strategies as needed.
  • Provide training and support to sales teams, ensuring effective product communication.
  • Stay informed about industry trends, competitive landscape, and regulatory changes.

Qualifications:

  • Education: Master’s degree in a relevant field (e.g., Business Administration, Marketing, Life Sciences).
  • Experience: 5-10 years of product management / sales experience in the medical device or pharmaceutical industry.
  • Skills:
    • Strong analytical and strategic thinking abilities.
    • Excellent communication and interpersonal skills.
    • Proven track record of successful product launches.
    • Familiarity with medical device regulations and quality standards.
    • Fluency in English and Mandarin.                                                                                                                                                                                                                   

Required Skills

Optional Skills

.

Primary Work Location

CHN Shanghai - HQ

Additional Locations

Work Shift

Apply

Working in

Shanghai

Take a look at the map to see what's nearby.

EXPLORE LOCATION

Recommend
to a friend

Approve
of CEO

"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

Don’t Miss Out

Receive customized job alerts based on your function and/or location search criteria.

Interested InSelect a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

  • Marketing, Shanghai, Shanghai Municipality, ChinaRemove

You acknowledge that you have read our Privacy Policy and consent to receive email communication from BD.

BD Fraud Notice

Please be aware of potentially fraudulent job postings on other websites or suspicious recruiting email or text messages that attempt to collect your confidential information. If you are concerned that an offer of employment with BD, CareFusion or C.R. Bard might be a scam, please verify by searching for the posting on the careers page or contact us at ASC.Americas@bd.com. For more information click here.