Job Description Summary

We are seeking a dynamic Product Manager to drive growth in the emerging PDC, PPC, and new markets segment. This role is pivotal in shaping our go-to-market strategies, building strong commercial and technical partnerships, and establishing influential Key Opinion Leaders (KOLs) to accelerate adoption and success.



As a strategic partner to sales, product management, and local marketing teams, you will develop tailored value propositions that resonate with customers and position our solutions as market leaders

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

Become a maker of possible with us!

Product Manager PDC, PPC & New Market

Specific Responsibilities

Market Expansion & Adoption:

• Evaluate opportunities for market growth and lead regional adoption of our Rowa & Parata product portfolio across Europe in collaboration with business development, sales, and local product managers.

Partnership Development:

• Identify and engage key European partners to deliver holistic solutions and seamless integration with customers’ existing operational landscapes.

Value Proposition & Competitive Analysis:

• Define and refine our segment-specific value proposition, analyze competitive landscapes, and enable the commercial organization through targeted training.

Sales Enablement Tools:

• Develop impactful tools (e.g., ROI and TCO calculators) to support successful negotiations in partnership with internal teams and external consultants.

·Customer Advocacy:

• Establish reference sites, create compelling case studies, and secure customer speakers for events to showcase success stories.

Market Shaping & Policy Influence:

• Collaborate with our public policy team to influence PPC market development and participate in political discussions and debates.

Strategic Contribution:

• Play a key role in the Annual Strategic Review (ASR) process and contribute to marketing strategy development.

Key Performance Indicators (KPIs)

• Revenue growth in the fields of PDC and PPC
• Successful partnerships that help driving funnel growth in this business segment
• Support into developing strategic accounts together with business development
• Enhanced customer engagement, satisfaction, and referral rate

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, Economics, or equivalent.
• 5+ years of experience in Sales & Marketing, preferably in intralogistics or related fields.
• Proven Key Account Management expertise and strong commercial acumen.
• Exceptional communication skills with experience in matrix organizations.
• Strategic thinker with strong analytical and project management capabilities.
• Fluent in German and English.
• Willingness to travel extensively (approx. 60%).

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

DEU Kelberg - Rowastrasse

Additional Locations

DEU Frankfurt - Walther-von-Cronberg-Platz

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

€74,500.00 - €113,650.00 EUR Annual