Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Senior Product Manager will report to the Associate Marketing Director and oversee the national marketing plan for the Urology and Critical Care business unit within the BD Interventional segment.

Key responsibilities include developing and executing marketing and sales strategies, managing the financial budget, and driving market planning activities to drive growth of the business. The role will work collaboratively with a cross-functional team including sales, medical affairs, and global marketing, while maintaining primary responsibility. Additionally, the Senior Product Manager will supervise the Associate Product Manager, providing coaching, mentorship, and strategic oversight.

Responsibilities:

• Own the general management for the business unit in Canada, focused on commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.
• Prioritize goals effectively to align with business objectives, manages budgets and trade-offs within the business unit, and ensures the effective use of resources.
• Drive strategic fact-based market planning activities and tactical implementation to accelerate growth for the platform.
• Provide expertise in implementing and maintaining "best practices" in brand marketing, leveraging the BD Way of Marketing and the BD Way of Selling methodologies to guide and mentor junior team members. This includes setting clear performance expectations, conducting performance reviews, and identifying opportunities for skill enhancement.
• Develop a strategic product lifecycle management plan for products in the business
• Develop comprehensive launch plans - strategies and tactics, economic modeling, demand forecasting, pricing, market access, marketing and promotion.
• Collaborate with the sales team on commercial activities, including customer events and technical presentations.
• Effectively collaborate with global marketing partners and other functions such as Medical Affairs, Regulatory, Quality, and Operations.
• Actively support and participate in RFP planning and take full responsibility for managing RFP responses throughout the entire contracting lifecycle.

Education and Experience required:

• Bachelor’s degree.
• 6+ years of marketing medical device experience.
• Knowledge and experience of the Canadian Healthcare System and regulatory environment.

Knowledge and Skills required:

• Proficiency with MS Office tools (Outlook, Word, Excel, and PowerPoint).
• Proficiency with CRM systems (Salesforce, Marketo, etc.).
• Excels in conveying marketing vision and strategy across all levels. Guides team members on executive presence and communication, using technology like campaign dashboards to track progress
• Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.
• Strong financial acumen
• Proven experience anticipating future customer behaviors and actions in a changing market environment and prepares BD marketing resources and activities for agile shifts in strategy and approach
• Proven experience recommending how products and services across the business unit can be optimized to deliver a better, more connected solution and customer experience (sum greater than its parts)
• Proven experience enhancing customer value by utilizing platforms, channels, and technology to deliver targeted messaging through an omnichannel strategy

Preferred qualifications:

• Postgraduate degree, MBA is preferred.​
• Medical device acute care setting experience preferred.

Physical demand & Work Environment

• Ability to travel up to 30%, may include nights and some weekend in Canada and US.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. 

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Your Career at BD”.  

Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors that contribute to the range displayed. The range displayed is comprised of wages, which includes base salary and commission, as well as certain components of our bonus programs. The salary offered to a successful candidate may vary based on a variety of factors including relevant experience, education, skills, qualifications, and work location. 

Salary Range Information:  $85000 - $135000 CAD annual.

This job posting is for an existing vacancy  

As part of our recruitment process, we may, in certain circumstances, use technologies such as artificial intelligence or machine learning to screen, assess, or select applicants. These technologies will only be used in accordance with applicable laws and regulations. 

Why Join Us? 

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.  

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.  

To learn more about BD visit https://bd.com/careers. 

Great Place to Work® has certified our workplace culture based on your feedback in the Trust Index® survey, and we've just published the news about us on their social media channels. You can check these out here. And if you think your friends and networks would be interested in knowing more about your workplace, sharing these posts is a great way to give them some insight!   

Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577. 

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