Job Description Summary

The Lead Management Specialist is responsible for executing lead qualification programs for all PI marketing and digital based lead revenue generation. This role blends inside sales, market development, and customer support competencies to identify high value opportunities, qualify customer interest, and accelerate adoption of PI solutions.
This position works cross functionally with Digital Marketing, Regional Sales Leadership, Territory Managers, and Procedural Specialists to ensure seamless lead handoff, opportunity progression, and strong customer experiences within aligned PI initiatives and goals.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

KEY RESPONSIBILITIES

• Promptly follow up on all marketing‑generated inquiries, conducting structured outreach via email, phone, video, and digital channels to assess needs, decision criteria, and qualification status aligned with PI initiatives and goals.

• Execute ongoing nurture sequences for early‑stage prospects, ensuring timely follow‑up and advancement through the funnel with sales reps or customers.

• Manage inbound prospect calls and generated leads from marketing activities within Salesforce.  Identify and uncover customer challenges, identify solutions fit, and convert them into qualified opportunities aligned with PI initiatives and sales collaboration.

• Maintain accurate, detailed daily documentation of all interactions, qualification logic, and customer insights within Salesforce.

• Collaborate closely with multiple teams and departments including Marketing, Sales (Territory Managers, Regional Managers, Area Vice Presidents, and Procedural Specialists), and SalesForce team to ensure seamless lead transitions, lead communications and strong opportunity progression.

• Align qualification and outreach activities with active marketing campaigns and communicate insights back to sales and marketing to improve messaging, targeting, and program performance all within SalesForce.

• Deliver a consistent, professional customer experience across all digital touchpoints, representing BDPI brand standards.

• Maintain a strong working knowledge of BDPI products, competitive landscape, and market trends to support informed qualification conversations.

• Meet or exceed quarterly and annual performance goals tied to qualification metrics, outreach activity, funnel movement, and opportunity creation.

• Ensure all activities comply with BDPI policies, procedures, documentation requirements, and regulatory expectations and code of conduct.

QUALIFICATIONS

Required:

• Bachelor’s degree required.

• 1–3 years of inside sales, lead generation, or customer‑facing experience recommended.

Preferred:

• Experience with Salesforce.com highly preferred.

• Strong communication—phone, email, and digital engagement skills required.

• Highly organized with excellent time‑management and attention to detail required.

• Proficiency in Microsoft Office Suite (Teams, Excel, PowerPoint, Outlook) is required.

• Self-motivated, takes on additional responsibilities, and manages priorities with minimal supervision.

• Strong interpersonal skills necessary to develop and maintain strong relationships with internal and external stakeholders.

• Excellent written and verbal communication skills experience presenting to an audience preferred.

• Ability to manage multiple priorities and meet deadlines.

• Highly organized individual who can work independently but also thrives in a team environment.

• Ability to travel 5 – 20% of the time.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to stand, walk, sit, use sight, and use hands to manipulate, handle or feel objects, tools, controls, and office equipment. The employee frequently is required to verbally communicate with other associates. The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch.

WORK ENVIRONMENT

While performing the duties of this job, the employee may be in an open cubicle environment.  Candidate must be able to work in a team-oriented, fast-paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA AZ - Tempe Headquarters

Additional Locations

Work Shift