Job Description Summary

We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Our vision for Specimen Management at BD
BD offers a comprehensive range of solutions spanning the entire specimen management continuum and beyond—starting with the clinically-differentiated BD Vacutainer® range of blood and urine specimen collection and specimen management products, to sample analysis and accurate reporting.

From collecting specimens to reporting results, the diagnostic pathway has multiple points, each with the potential to optimize efficiencies and advance the quality of patient care. BD offers a comprehensive portfolio of integrated solutions designed to help your facility elevate the patient experience and position your lab as a vital resource, rather than a necessary cost center.

Job Description

About The Role

We are looking for our new Director Strategy, Innovation and Commercial Operations BD SM EMEA and this could be you!

In this newly created role, you will own the development, implementation, and monitoring of the Specimen Management Strategy in the EMEA, including the Go-to-Market Optimization and Commercial Excellence initiatives, covering strategies, processes, tools, and key focus areas.

This is the most exciting role within the BU, responsible for Pricing, Commercial Excellence, and Innovation, driving the innovation strategy for the next 3-5 years inside Specimen Management.

You will work in a blank canvas with the possibility of designing and bringing innovative ideas to life, advancing pilots for strategic solutions to a regional level, building and developing the team, influencing top collaborators and customers, and directly reporting to the VP IDS EMEA.

Main Responsibilities Will Include

Strategy & Innovation

• Drive initiatives to spread the right attitude that blend ambitious initiative and commercial excellence.

• Drive excellence in market shaping and business development by identifying and capitalizing on emerging market opportunities, developing innovative business models that cater to evolving customer needs, and using data-driven insights to advise strategic decisions.  

• Collaborate with cross-functional teams to devise and implement strategies that improve market presence, optimize customer engagement, and increases revenue growth.  

• Cultivate a culture of continuous improvement and agility, ensuring that processes are aligned with central initiatives and capable of adapting to dynamic market conditions.  

• Supervise industry trends and competitor activities, applying this information to refine business development approaches and strengthen the company's competitive edge. 

• Set Strategic Priorities for the region in line with the VP/GM and the rest of the Global and Regional team.

GTM Optimization/Commercial Organization set up optimization 

• Leads the creation of both short and long-term strategies to address how the GTM strategy should evolve in SM EMEA. That includes new capabilities such as remote selling, inside sales, Strategic Account Management, etc. 

• Ensures strong governance around BD SM segmentation, account prioritization and targeting strategies.

• Strengthens commercial teams’ capabilities on competitive selling & solution selling.

• Monitors commercial teams’ efficiency and partners with the CBL’s to develop and implements strategies to improve it. 

• Partners, supports, and collaborates with the BDX Com Ex 2030 key partners.

Sales Force Effectiveness

• Is accountable and works with the Sales Force Effectiveness leader on the adoption of the BD Way of Selling and works with regional BDX SFE network on make available a training strategy that supports commercial excellence.  

• Monitors and reports progress, with focus on process Key Performance Indicators (critical metric). Works on corrective actions or continuous improvement programs with line managers at all levels of the commercial organization: first-line sales managers and country business leaders.

• Articulates and proposes sales process adaptations in support of business strategies crafting a Commercial Excellence attitude across the region.

Pricing Excellence

• Is accountable and works with the Business Operations and Pricing Excellence leader on a SM EMEA pricing strategy roadmap (with short-term and long-term objectives) and establishment of measurable pricing goals for each fiscal year.

• Acts as a change agent, partnering with collaborators across the business, to ensure efficient pricing strategies are understood and adopted. 

• Works with the Business Operations and Pricing Excellence Leader to build value-based pricing strategies and price setting for product launches and other new offerings in cooperation with the relevant marketing, HEOR and country teams. 

About You

To succeed in this role, you need to be a hands-on individual who enjoys being part of a team that overcome challenges with a positive attitude, working collaboratively, embodying the concept of “We” vs “I”.

You need previous experience having successfully lead sales teams, promoted changes in GTM model’s and sales force efficiency, with a proven track record in sales and marketing functions with understanding of sales processes and standard methodologies.

The experience working as part of a global sophisticated matrix organization is also key for your success, bringing an excellent understanding of customers’ needs, marketplace dynamics, industry trends, and the competitive market, with excellent communication skills, being able to establish credibility and influence without authority to top-level partners both internally and externally.

Additional skills and abilities you should bring are:

• High level of proficiency in the core principles of Sales Force Effectiveness  

• Outstanding analytical and problem-solving orientation & proactive attitude to change processes as needed.  

• Leads change through clear and structured plans for implementation. 

• Ability to formulate clear recommendation based on insights crafted and sound business judgment, build alignment and ownership of through another LT member. 

• Experience in working in CRM and implementing CRM technology 

• Project management experience, working in cross-functional initiatives, as a differentiation.

Also You Will Have

• Degree in Business, Finance, Marketing, Economics or related field of study or equivalent related work experience.

• Strategic business planning experience including pricing management, business governance experience and understanding of financial concepts relevant to business planning. 

• Healthcare industry proven experience, ideally in Life Sciences or MedTech. 

• Pricing management related experience.

• Consistent record in influencing Commercial teams to deliver growth through price and profitability management. 

Location and Travel

• Eysins, Canton of Vaud, Switzerland.

• 15-20% of the time allocated to travel across the region.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, colour, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD, visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

CHE Eysins - Business Park Terre-Bonne

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

CHF181,400.00 - CHF326,500.00 CHF Annual