Job Description Summary

Marketing Management

Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the Business Group objectives. This includes, but is not limited to: market analysis, assessment, segmentation, targeting and demand forecasting, product launches, pricing strategies, digital marketing, marketing automation, eCommerce campaign development and associated sales tools.

Job Description

Marketing Management

• Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the Business Group objectives. This includes, but is not limited to: market analysis, assessment, segmentation, targeting and demand forecasting, product launches, pricing strategies, digital marketing, marketing automation, eCommerce campaign development and associated sales tools.
• Develop, communicate, and execute quarterly, annual and ASR strategic marketing plans leveraging astructured marketing process and supported by rigorous fact-based insights.
• Complete and institutionalize value offers for all major product categories – value offers must be able to “elevator” up to the higher DS brand promise and support C-Suite value creation.
• Establish, implement, and maintains "best practices" in brand marketing and product development marketing,. Responsible for the 4 Ps of Marketing: (1). Pricing excellence & governance, (2) Promotions to include US tradeshows, marketing programs, and digital marketing, (3) Place to include the distribution strategy executed by Business Solutions and Channel Management and (4) Product, partnering with global teams to ensure next generation solutions will add value to the region.
• Represent and contribute market trends and the voice of customer (VOC) to the global product development planning process.
• Identify and maintain strong relationships with key opinion leaders, customers, professional associations, and advisory boards in the US.

Commercial Excellence & Salesforce Effectiveness

• Drive the adoption of innovation and higher value products through integrated marketing programs, inclusive of market shaping and development.
• Establish fact-based account targeting and messaging strategies to drive optimal return on sales, inclusive of account-based marketing.
• Identify new business opportunities and target accounts. Develop marketing programs to retain and increase penetration in existing BD customers, and convert competitive accounts.
• Effectively leverage digital marketing programs to drive sales funnel performance (velocity and yield) and to enhance the customer experience.
• Develop and execute strategic initiatives that enhance the mutual (Customer/DS) lifetime value extracted from instrument placements.
• Partner with Sales Leaders to drive sales process rigor, a defined sales process and and funnel management to drive profitable growth.
• Establish training programs for new hires and the current sales organization that results in category share gain.
• Partner with Business Operations and Analytics to track and report Sales performance aligned to business objectives.  

Business Solutions

• Establish annual pricing corridors by class of trade in partnership with Global Marketing and the Region Commercial Leaders.  Leverage value-based pricing strategies and contracting excellence to accelerate sales growth and profitability.
• Works closely with Commercial operations and finance to  to develop and negotiate agreements with key accounts.  in order to  maximize account penetration and category share and implement contract compliance.

Leadership

• Effectively partner and collaborate within the matrix to drive key strategic and tactical marketing initiatives.
• In conjunction with sales, responsible for monthly demand forecasts.
• Collaborate with Sales and Operations to ensure timely and accurate communication of sales forecasts.
• Manage and optimize expense budgets to achieve business goals and objectives.
• Proactively manage the marketing team to ensure proactive performance management and career development opportunities. Provide timely and specific feedback to direct reports.
• Flexibility to travel up to 35% of the time.

Education/Experience

• Depth of Marketing Knowledge with at least 10+ years of marketing experience, including expertise in market assessment, market segmentation, product launch planning/execution and product lifecycle management.
• BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.
• A minimum of 5 years of Product Marketing Management and Commercial (Sales, Marketing, Service) experience is required.
• Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.
• Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
• Solid business acumen and knowledge of research and/or laboratory market environment.

Required Skills

Optional Skills

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Primary Work Location

CHN Shanghai - HQ

Additional Locations

Work Shift